Are you participating in craft fairs or any face-to-face shows this holiday season? How have your sales been?
Do you know there is one simple thing you should be doing that will increase your sales drastically and create loyal customers? One easy, obvious thing that you probably aren’t doing.
Place your work in their hands. That’s it. Easy peazy, right?
When I attend craft fairs, I notice artists only speaking to people who ask them questions and mostly just saying “hi, how are you?” or “thank you”. Or worse,
sitting in their booths texting, reading or looking bored.
People who shop in-person for crafts want to have face-time with the artists, to know the person who makes the art. To be able to tell the gift recipient or their friends who admire the piece they met the artist. They want to touch and feel the work.
Try this next time you display your art: Greet every single person who walks by your booth. If they hesitate, they are interested in knowing more. Invite them into your space and tell them a little about your work. Talk about the process. If they are looking at a particular piece, put it in their hands and even invite them try it on if it’s wear-able.
I guarantee you will have a lot more sales and happy, return customers.
Let me know how it works for you.