Some of my male friends, relatives and readers may deny this, but let’s face it, most men don’t shop early. My husband used to say things like “it’s more exciting right before (insert holiday) when everyone’s in the spirit” or, “I’m still trying to come up with the perfect gift”. Sorry to stereotype but truth is, many guys don’t know where to begin and need guidance (and a little nudge.)
As an artist or crafter with inventory, you can take advantage of their procrastination and need for gentle “peer pressure” by holding a “Guys’ Night Out” just before Valentine’s Day and it’s still 2 weeks out so you are still in time to schedule some dates.
Whether you make wearable, household, or garden art, some men need guidance in getting gifts for their wives, girlfriends and mothers. They also spend way more money when they are in groups because they don’t want to look cheap in front of the other guys. (especially if these guys are hubbies or boyfriends of their wife’s friends. )
So, invite your friends’ partners, your partner’s friends, the guys from your day job-(and if you still have a day job, you really do need these hints) and “help” them choose a gift for the women in their lives. They’ll particularly love if you know what styles, colors, etc their partner likes. If you don’t have lots of male buddies, another great venue is any venue where men gather. An upscale barber shop or men’s spa is always a great place and remember they will be glad to have you.
Are you wondering how you will entice the men to come? Partner with a caterer, winery or brewery to do a tasting. Craft breweries and vintners love to do tastings and pourings at upscale events to promote their beer or wines. In fact, they’ll often be thrilled if you hold the event at their tasting room. Didn’t your mother always tell you that the way to a man’s heart is through his stomach?
Well, it’s also a great way to get the wallet out of the pocket, cash into your hands, and your creations out into the world.
For more great ideas like this, check out “21 Ways to Turn Your Craft into a Cash Cow” at the right of this page >