Are you wondering how you are going to find time to market your craft over the holidays? A lot of people let their marketing fall by the way-side between Thanksgiving and New Years but this can lead to slow sales in January and February.
One of the best methods to sell more craft is to make sure it’s seen at holiday parties.
If you have friends or family who host holiday parties in their home or office, ask them if they would like to borrow some of your art for the party. Whether it’s wall art, table-top or wearable, your work will be seen by lots of new potential customers. Just be sure your friend has cards with your contact info handy to give to anyone who admires your work.
Obviously, if your make jewelry or wearable art, you should wear it every single time you leave the house, even to run to the grocery store. And always have cards with your contact info in your pocket. But especially over the holidays, you can get other people to be your billboards as well. My employees and friends always knew they could borrow a piece of handmade jewelry, a scarf or other wearable art to attend special luncheons or parties. The only requirement was that they keep my cards in their handbag and anytime someone complimented the piece, they told them who made it and where they could purchase one or something similar. It’s not imposing. They’ll love wearing and talking about your work. It’s often a good ice-breaker at cocktail parties.
If any of your friends work in a place where they see lots of people every day, they can be a great source of marketing for you just by wearing what you make and telling anyone who admires it how they can contact you.
Don’t over-look how many women are shopping for the perfect outfit to wear to the holiday parties. They will need accessories as well so it’s a great idea to approach some upscale boutiques and ask them to display your work with their dresses. If they don’t already sell jewelry or whatever accessories your make, they can up their average ticket by showing the customer a piece of yours to match the outfit. They have nothing to lose if you do it on consignment. And you have everything to gain.
For more tips, get your free copy of “13 Easy Low-Cost or NO Cost Tips to Turn Your Crafts into CASH NOW” at the right of this page.