Another easy tip to turn your craft into cash NOW-it’s not too late.
It may seem like eleven days before Christmas is too late to plan a sale of your handcrafted gifts but this is actually perfect timing. Recent surveys report that most consumers have not even begun their holiday shopping and eve those who say they’re finished are still likely to purchase more if they see something really special.
The weeks prior to the holidays, everyone is feeling rushed and wondering how they’ll find time after work to get to the stores to shop. It seems employers are not falling for the frequent “sick days” employees are taking to get their shopping done.
In order to have their employees come to work rather than play hookie at the mall, or spend on-the-clock time shopping online, companies are now very receptive to vendors coming in to sell to their staff during lunch breaks.
It surprised me that the corporations weren’t taking a percentage of the sales or asking for a space rental fee. They seem to have recognized that it is to their advantage to have the option for their employees to get some f their shopping done during business hours.
It’s always nice to hold an events with no fees or percentages going out. If you’re used to there always being a trade-off, it may seem odd that there are people who simply would love the convenience of being able to shop at their workplace. Talk to the HR person at a hospital, school or office and ask if you may set up in the break room or lobby a few weeks before the holidays to offer gift shopping to the staff. Since you have items that can’t be found in the mall, teachers, nurses, office personnel, etc will be excited about having this option.
It’s a good idea to set up two consecutive days because as employees go back their workspace, they show their co-workers the treasures they purchased and the excitement is viral. Be sure to bring plenty of cards, brochures or other material with your contact information. And of course, ask permission to capture contact info for your mailing list. Do some kind of drawing where people can drop in their business card with email address for a chance to win a piece of your work.
The next time you return to each venue-for Valentine’s Day or Mother’s Day- you’ll be able to notify your customers in advance. They’ll look forward to your return and likely have orders from their friends who don’t work there.
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Turn your Craft into Cash NOW!”
