Americana made in China?

As we in the US celebrate Independence Day weekend,  we see patriotism everywhere: flags proudly flying,red, white and blue clothing,  jewelry,  picnic ware, even dogs dressed up in little Uncle Sam hats.  The general buying public may not notice this but those of us whose mission it is to support handmade in America  would be hard pressed to find any Americana made on our soil.  Those sequin-studded red, white and blue t-shirts  with the patriotic sayings, purchased at Walmart: made in China. Do you know where your American flag was made? I’ve not been able to locate one made in the US.  

Equally disturbing was my observation last week driving through the southwest. All along the interstate I saw signs and banners for Native American crafts.”  I’ve long admired the American Indian crafts, particularly the textiles and basketry. So, imagine my disappointment when I stopped at some road side stand and found that all the “native american craft” displayed  in the shops was actually made in China.

So, what does this have to do with you? As a crafter, your primary goal in marketing should be stressing not only the handmade aspect but the fact that your work is made in America. People want to be patriotic: they just don’t notice. The average consumer does not read labels and has no idea she is buying an imported “American” flag or “native american” jewelry made in China or India. Right now more than any time since the second world war, Americans want to do something to make a difference in our economy and our country’s future. It’s your job to educate the consumer and help them to feel good about buying work that is made by American hands. It will make a positive difference in your sales and in the consciousness of the American buyer. Speak up. be proud to be an American craftsperson.