sell to men

How can you get guys to buy your handmade creations for Mother’s Day

Some of my male friends, relatives and readers may deny this, but let’s face it, most men don’t shop early. (they come up with excuses like “it’s more exciting right before insert holiday) when everyone’s in the holiday spirit” or, “I’m still trying to come up with the perfect gift”. The truth is, many guys don’t know where to begin and need guidance (and a little nudge.)

As a crafter with inventory,  you can take advantage of their procrastination and need for gentle “peer pressure” by holding a “Guys’ Night Out” just before Mother’s Day.

Whether you make wearable, household, or garden art, men need guidance in getting gifts for their wives, girlfriends and mothers. They also spend way more money when they are in groups because they don’t want to look cheap in front of the other guys. (especially if these guys are hubbies or boyfriends of their wife’s friends. )

So, invite your friends’ partners, your partner’s friends, the guys from your day job-(and if you still have a day job, you really do need these hints) and “help” them choose a gift for the women in their  lives. They’ll particularly love if you know what styles, colors, etc their partner likes. If you  don’t have lots of male buddies, another great venue is any kind of club where men gather. An upscale barber shop or men’s spa is always a great place and remember they will be glad to have you.

Are you wondering how you will entice the men to come?  Partner with a caterer, winery or brewery to do a tasting.  Vintners love to do pourings at upscale events to promote their wines. In fact, they’ll often be thrilled if you hold the event at their tasting room. Didn’t your mother always tell you that the way to a man’s heart is through his stomach?

Well, it’s also a great way to get the wallet out of the pocket, cash into your hands, and your creations under the tree.

For more great ideas like this, check out   “21 Ways to Turn Your Craft into a Cash Cow”  at the right of the page  >

Sell handmade jewelry? Cash in on procrastinators.

Most men won’t even shop for Mother’s Day presents until Saturday and if you make handmade jewelry, you should use this procrastination to your advantage. (and you’re doing them a favor too.) It’s not too late to set up a last minute trunk shows at a men’s hair salon, health club or even a pub where men hang out. If you have the chutzpa (or ambition) to walk into any male-trafficked locale this week with a trunk of your gorgeous wares, you have a captive audience of guys who will see you as their savior because they don’t have to hit the mall and guess what she might like. You may offer to give the proprietor a percentage, a donation to his favorite charity or better yet a free piece for the Mom in his life, but you may find they are happy to just let you hang out because the excitement may generate more traffic and business for the venue as well. Do you have any idea how many men would love to have your help in choosing a piece of hand crafted jewelry for their mothers, wives or girlfriends rather than have to scour shops trying to figure out what girls want? After a successful sale, you’ll have an open invitation to return for Christmas and Valentines DAy. See the December post on how to sell handmade jewelry to men. Or, go to the right of this page to get 21 Ways to Turn Your Craft into a Cash Cow 

Do you make jewelry? Here’s how you can make some easy last-minute cash.

Many men won’t even begin their holiday shopping until this weekend and some will be doing it on their lunch hour  or on the way home Wed, Christmas eve.  If you create handmade jewelry, their procrastination can mean some easy cash for you. It’s not too late to set up a last minute trunk shows at a men’s hair salon,  health club or even a pub where men hang out. If you have the chutzpa (or ambition) to walk into any male-trafficked locale between now and Tuesday with a trunk of your gorgeous wares, you have a captive audience. The  guys in those places will see you as their savior because they don’t have to hit the mall frantic and guessing what their girlfriends, wives, mothers or sisters might like. You may offer to give the proprietor a percentage, a donation to his favorite charity or better yet a free piece for the woman in his life, but you may find he’s happy to just let you hang out because the excitement may generate more traffic and business for his venue as well. Do you have any idea how many men would love to have your help in choosing a piece of hand crafted jewelry for their wives, mothers or girlfriends rather than have to scour shops trying to figure out what girls want?  After a successful sale, you’ll have an open invitation to return for Valentine’s Day and Mother’s Day. Don’t overlook your own workplace, large office buildings, hospitals or any place else where last minute buyers will be thrilled to have you come to their rescue.

There are a lot more ideas and tips like this on  “12 Easy WAys to Make an Extra $1200. with your Craft.”