sell jewelry

What you should do this week to sell more of your handmade crafts for Mother’s Day

If you sell your handmade jewelry or crafts on Etsy or another website AND you’re doing all the right things to drive the traffic (buyers) to your site, that’s wonderful. Remember, though, a lot of people are last minute shoppers and won’t begin shopping until Friday for Mother’s Day Sunday.

Many artists, crafters and jewelry makers assume everyone knows about Etsy but you’d be amazed at all the qualified buyers with money to spend who would never dream of looking on Etsy for a Mother’s Day gift. There are also many people who want to see and touch the gift before they buy. That’s one reason brick and mortar jewelry stores still exist.

Your job, the week leading up to Mothers’ Day, is to get your work in front of buyers where they already spend time:

  • offices and hospitals
  • spas and barber shops
  • gyms
  • sports bars

If you took my advice and set up some trunk shows for Valentines Day, this week you should just call the places where your sales were best and schedule a date to do it again in May. If you haven’t taken any of these suggestions yet, now is the time to follow through and plan to make more money from your craft.

Remember it’s to their advantage to have you in their establishment. To read why, you’ll find more lots of ideas for what you can do to sell more crafts at the last minute HERE. Some of the tips are written about Valentines Day but they work great for Mother’s’ Day as well.

Sell handmade jewelry? Cash in on procrastinators.

Most men won’t even shop for Mother’s Day presents until Saturday and if you make handmade jewelry, you should use this procrastination to your advantage. (and you’re doing them a favor too.) It’s not too late to set up a last minute trunk shows at a men’s hair salon, health club or even a pub where men hang out. If you have the chutzpa (or ambition) to walk into any male-trafficked locale this week with a trunk of your gorgeous wares, you have a captive audience of guys who will see you as their savior because they don’t have to hit the mall and guess what she might like. You may offer to give the proprietor a percentage, a donation to his favorite charity or better yet a free piece for the Mom in his life, but you may find they are happy to just let you hang out because the excitement may generate more traffic and business for the venue as well. Do you have any idea how many men would love to have your help in choosing a piece of hand crafted jewelry for their mothers, wives or girlfriends rather than have to scour shops trying to figure out what girls want? After a successful sale, you’ll have an open invitation to return for Christmas and Valentines DAy. See the December post on how to sell handmade jewelry to men. Or, go to the right of this page to get 21 Ways to Turn Your Craft into a Cash Cow 

Teaching a Craft Class? Make More Money by Learning From My Mistake.

As I gathered materials for a jewelry making class I taught at Whole Foods last night, I realize a BIG mistake I made that you all can learn from.

The cost of the class, $15. per person, was set by the market whose goal is to get new people into the store, promote community goodwill and sell wine while we make crafts.

My intention was to contribute to the arts community so I wasn’t really concerned about making money from the event but I didn’t want to lose money either.

I have more jewelry making supplies than one person could ever use in a lifetime but it’s mostly high end: gemstones, fine silver, handmade lamp work beads, venetian glass and pearls.

In order to keep my own costs down, I substituted copper for sterling wire and glass beads instead of crystals.

Even so, by the time I purchased the less expensive supplies and materials, it was pretty much a break even.

Driving to class, I realized a solution that I would have recommended to a client. Unfortunately, it was too late to implement it myself, but I’m sharing with you so that you can learn from my oversight.

While the less expensive materials we used in class made beautiful bracelets, here’s how I could have turned the event around to be profitable for me and a convenience for the attendees who will want to make more of these at home:

-made additional samples using the sterling, crystals and gemstones I have in my personal stash
-offered those finished pieces for sale
-made kits for purchase with the finer materials and instructions
-made earrings and necklaces for sale to match the bracelets we made in class.

If you’ve read any of my e-guides or courses about selling crafts, you know I always recommend having your finished work as well as tools, supplies, materials and instructions available for sale when you do a demo or teach a class. Whatever product you make, you can do a version of this.

Next time, I’ll read my own blog before I go.

Do you make jewelry? Here’s how you can make some easy last-minute cash.

Many men won’t even begin their holiday shopping until this weekend and some will be doing it on their lunch hour  or on the way home Wed, Christmas eve.  If you create handmade jewelry, their procrastination can mean some easy cash for you. It’s not too late to set up a last minute trunk shows at a men’s hair salon,  health club or even a pub where men hang out. If you have the chutzpa (or ambition) to walk into any male-trafficked locale between now and Tuesday with a trunk of your gorgeous wares, you have a captive audience. The  guys in those places will see you as their savior because they don’t have to hit the mall frantic and guessing what their girlfriends, wives, mothers or sisters might like. You may offer to give the proprietor a percentage, a donation to his favorite charity or better yet a free piece for the woman in his life, but you may find he’s happy to just let you hang out because the excitement may generate more traffic and business for his venue as well. Do you have any idea how many men would love to have your help in choosing a piece of hand crafted jewelry for their wives, mothers or girlfriends rather than have to scour shops trying to figure out what girls want?  After a successful sale, you’ll have an open invitation to return for Valentine’s Day and Mother’s Day. Don’t overlook your own workplace, large office buildings, hospitals or any place else where last minute buyers will be thrilled to have you come to their rescue.

There are a lot more ideas and tips like this on  “12 Easy WAys to Make an Extra $1200. with your Craft.”