If you sell your handmade jewelry or crafts on Etsy or another website AND you’re doing all the right things to drive the traffic (buyers) to your site, that’s wonderful. Remember, though, a lot of people are last minute shoppers and won’t begin shopping until Friday for Mother’s Day Sunday.
Many artists, crafters and jewelry makers assume everyone knows about Etsy but you’d be amazed at all the qualified buyers with money to spend who would never dream of looking on Etsy for a Mother’s Day gift. There are also many people who want to see and touch the gift before they buy. That’s one reason brick and mortar jewelry stores still exist.
Your job, the week leading up to Mothers’ Day, is to get your work in front of buyers where they already spend time:
- offices and hospitals
- spas and barber shops
- sports bars
If you took my advice and set up some trunk shows for Valentines Day, this week you should just call the places where your sales were best and schedule a date to do it again in May. If you haven’t taken any of these suggestions yet, now is the time to follow through and plan to make more money from your craft.
Remember it’s to their advantage to have you in their establishment. To read why, you’ll find more lots of ideas for what you can do to sell more crafts at the last minute HERE. Some of the tips are written about Valentines Day but they work great for Mother’s’ Day as well.