If you sell your handmade jewelry or crafts on Etsy or another website AND you’re doing all the right things to drive the traffic (buyers) to your site, that’s wonderful. Remember, though, a lot of people are last minute shoppers and won’t begin shopping until Friday for Mother’s Day Sunday.
Many artists, crafters and jewelry makers assume everyone knows about Etsy but you’d be amazed at all the qualified buyers with money to spend who would never dream of looking on Etsy for a Mother’s Day gift. There are also many people who want to see and touch the gift before they buy. That’s one reason brick and mortar jewelry stores still exist.
Your job, the week leading up to Mothers’ Day, is to get your work in front of buyers where they already spend time:
- offices and hospitals
- spas and barber shops
- sports bars
If you took my advice and set up some trunk shows for Valentines Day, this week you should just call the places where your sales were best and schedule a date to do it again in May. If you haven’t taken any of these suggestions yet, now is the time to follow through and plan to make more money from your craft.
Remember it’s to their advantage to have you in their establishment. To read why, you’ll find more lots of ideas for what you can do to sell more crafts at the last minute HERE. Some of the tips are written about Valentines Day but they work great for Mother’s’ Day as well.
Sometimes we stumble upon a craft medium or art technique that we just love and make it for the joy of the process. But what do you do with products of your latest creative obsession? You can only give so many away as gifts and there is that uncontrollable urge to buy more art supplies.
Recently, I’ve reconnected with an old love. No, I’m not referring to my college beau, though that did happen too. My new/old love is dyeing and painting textiles. I can’t get enough of playing with color and water and fabric but as I just placed an order for more silk and bamboo and dye, I realized I need to sell some of these finished scarves before I spend any more money on supplies.
I took some to an artist and writers event where my intention was to debut a new bracelet for poets and writers. More about these beauties soon. The scarves were such a hit that I didn’t even make a display for the bracelets.
But that was a one-time event. I’m not setting up a sales page or site for the textiles because they’re each one of a kind and I don’t want to mess with updating them each time one sells. (if you make one-of-a-kind art, I have some solutions for you HERE).
Do you see the dilemma? I want, no NEED, to make more art. I’ve ordered more supplies. When the bill comes for the supplies, I want to have paid for the last batch. I made an artist date for next week to make more scarves and I need to create an outlet to sell them,
It occurs to me that the women at my mom’s senior housing place dress for dinner. I’ve also noted that their adult children and grands go to take them out or join them for brunch on Sunday. Note: this is not a nursing home. It’s an upscale independent living facility so most of the residents (except my mom) are wealthy or their kids are footing the bill.
On my to-do list today is to contact the activities director and offer to set up a display of silk scarves on the Sunday before Mother’s Day. Assuming it goes well, I’ll probably do the same in December, there and at other area independent living facilities.
What ideas do you have for turning your finished craft into cash? There are many more proven ideas HERE.