This morning I asked a man in the produce department if he would read the expiration date on a bag of greens. (I forgot my glasses) He said “It says 2-14:the day every man fears.” It took me a minute to realize what he was talking about. I laughed but his comment recomfirms that the next couple of days are a great opportunity for artists and crafts people to cash in on procrastinators.
Do you think it’s too late to sell your crafts the last few days before Valentines Day? You’d be amazed at how many crafts people tell me they have made more sales in a couple of hours a day or two before a holiday than in the three previous weeks combined. It’s all about using the bad habits of procrastinators to your advantage.
Here are a few tips for making some last minute cash:
Many people wait until the last minute to shop. I don’t want to stereotype or alienate my male readers, friends and loved ones but from my experience, guys tend to shop at the 11th hour and this is a good thing for YOU as a crafter. Hanging out where men are captive audiences is a guaranteed way to turn your craft into cash at the last minute. Particularly if you make wearables like jewelry or scarves, jump on this. Many guys have no idea what to buy their wives, girlfriends, sisters and mothers so they appreciate your suggestions.
- Pick the most upscale men’s salon or barber shop and offer to set up a display of your wares at peak hours. Make sure and approach it as if you’re doing THEM a favor rather than the other way around because you are. (The owner and operators likely haven’t done holiday shopping yet either so they can have first pick without having to leave work.) Also, mention that setting this up will be an attraction for them as well so it will draw in new customers for the salon. You will sell more than you would in a craft show or retail setting because guys won’t be cheap in front of other guys. There’s kind of a magnet effect. One buys and they all start opening their wallets.
- Even as late as the 24th, if you get permission to set up at a large office building in the lobby or break room, you’ll be doing the employees and the employers a favor because lots of guys (and gals) are planning to leave work early on the 13th or 14th to stop on the way home to pick up last minute gifts. I’ve heard crafters say they sold more in a lunch hour Christmas eve than all month long.
- Medical personnel often have to work on holidays so a hospital is a great place to have a last minute sale. Ask the HR department if you can set up in an area that the nurses and doctors gather on their breaks.
- Another great place to set up a last minute pop-up display is a nice neighborhood sports bar where regulars gather for lunch and dinner. (think Cheers). If you get the guys at lunch time, you have a captive audience. Many of us eat out the days before holidays because we’re going to be cooking the next few days, so you have the advantage of couples as well and believe me, if there is a table of handmade jewelry set up, women will crowd around. They’ll not only buy for friends and family but will show the guys the pieces they like.
Many crafts people report making more money IN A FEW HOURS this way than at a huge craft fair.
In all of the above instances, be sure to have plenty of cards and brochures with your contact info and write a description on the card what the person liked if they don’t buy it so that they can call or email you later. Also, do a drawing for a piece of your work. Just put out a bowl to collect business cards or scraps of paper for them to put their name and email address on. Ask permission to add the to your newsletter list so that you can let them know in advance when you’ll be back at that location or somewhere near by. (Valentines Day, Mother’s Day, etc.)
There are lots more ideas like this in ““21 Ways to Turn Your Craft into a Cash Cow”