Hopefully, you did a great business in December and are still going strong but for many artists, sales are slow in January and early February. It doesn’t have to be that way. Here is one simple thing that will guarantee you increase your revenue and have a good winter and spring.
Have you noticed that when women shop, they are often verbal about what they like. This can be used to their advantage and yours when it comes to making more sales. Whether you show at craft fairs, home parties in shops or online, you absolutely are missing the boat and a big chunk of cash if you do not keep an active wish list. (If you sell online, you MUST add a wish list to your website.) If you sell in-person, here is what I did.
I had cards made that were double size. One half was my regular business card and the other half said “Hint, hint: I found exactly what I want at (my gallery or booth name). Then I had a blank line where I filled in the item description that I would recognize. I had them with a pen in several locations throughout my displays and I kept my own file with index cards under the person’s name with their wish list items. The women could then bring their “hint” card home to their husband, boyfriend, friend or family member. When it was time to look for a gift, the men could then call (or come in if you have a permanent location) and ask what was on his wife’s wish list. Everyone is happy. The guy is satisfied that he picked something she will love. The woman is happy that she got what she wanted instead of some random choice of his which she may or may not like and YOU got the sale. A win-win, right?