I just finished up a call with an entrepreneur who will be joining Barbara Winter and me in Las Vegas for the Obstacle Buster Mastermind and I’m thinking of all the things she can do to grow her jewelry business. She has a job demanding in the cosmetic industry and she says whenever she wears her jewelry to that job, people ask to see it and she sells it right out of the trunk of her car.
If you aren’t already doing so, wear your own art everywhere you go. Everywhere. And bring it with you everywhere. Obviously you can’t carry around display cases full of your work but if you make jewelry, it’s easy to take a dozen or so of your best selling styles and put them in a soft jewelry roll that you can pop in your bag. Then when someone comments that they like the piece you have on, tell them you have some with you that you can show. As soon as you bring it out, everyone crowds around looking at your work. All it takes is one person to purchase and it’s contagious. Always, always have your cards with contact info to hand out. If someone admires a piece, write the style name or some identifiable memo on the card for them so that they can refer to it later.
Also carry a small notebook to jot down the person’s name, contact info and what they liked so that you can let them know when you have similar pieces. Ask permission to add people to your mailing list so that they will know when you have new designs or are doing shows.
Having your jewelry with you is also a great way to book home parties because if someone loves your work, they will want their friends to see it as well. You can make an arrangement with them that in exchange for hosting the party for you, they will get a discount on your jewelry or a complimentary piece as a hostess gift.
Particularly in the next couple of weeks, you’ll have lots of opportunity to sell your work to men who are at a loss for what to do for Valentines Day. Make sure you wear it and have samples with you everywhere.
Check out these other tips for selling jewelry for Valentines Day HERE