Are you participating in craft fairs or any face-to-face shows this holiday season? How have your sales been?
Do you know there is one simple thing you should be doing that will increase your sales drastically and create loyal customers? One easy, obvious thing that you probably aren’t doing.
Place your work in their hands. That’s it. Easy peazy, right?
When I attend craft fairs, I notice artists only speaking to people who ask them questions and mostly just saying “hi, how are you?” or “thank you”. Or worse,
sitting in their booths texting, reading or looking bored.
People who shop in-person for crafts want to have face-time with the artists, to know the person who makes the art. To be able to tell the gift recipient or their friends who admire the piece they met the artist. They want to touch and feel the work.
Try this next time you display your art: Greet every single person who walks by your booth. If they hesitate, they are interested in knowing more. Invite them into your space and tell them a little about your work. Talk about the process. If they are looking at a particular piece, put it in their hands and even invite them try it on if it’s wear-able.
I guarantee you will have a lot more sales and happy, return customers.
Let me know how it works for you.
Are you feeling time-pressured to produce enough to have holiday stock and fill customer orders? Are there parts of your process that you might be able to delegate? Whether it’s cutting out patterns, attaching jump rings, polishing or simply packing up orders to ship, you can probably find someone happy to have a little temporary work. If you are a jewelry artist, consider contacting the metal smith program at your local community college. If you’re a potter, you may be able to find a ceramics student who can help you fire or glaze. Do you make baby clothes? Put a “seeking intern” notice on the bulletin board in the fashion design department. Often college students will work for a small stipend in exchange for experience or possibly course credit.
Be creative about finding assistance. Another solution would be to ask someone to do a trade. They may be thrilled to help you in exchange for a piece or two of your work either for themselves or as a gift.
Whatever it takes, don’t miss out on business or sleep because you are worried about being unable to fill orders. A little help now will go a long way toward better cash flow and peace of mind
Terri has been self employed for over 30 years in businesses developed out of personal interests in the advertising, home furnishings, fine arts, healing arts and contemporary crafts fields. She started her first business in her 20s . Her most recent business, a gallery of contemporary craft, continues to thrive under the creative direction of a new owner. The businesses were all profitable and started on very little capital. Since selling her gallery in 2007, Terri has continued to help aspiring entrepreneurs, artists, crafts people and collectors become their own boss while making a living based on their passions.