If you’re exhibiting at craft fairs tot he public or trade shows to shops and galleries this summer, you might be missing the most important thing you can do to increase your sales. It’s so simple but can make all the difference in selling more of your work.
Get your pieces in the hands of your customers. Don’t ask “is there something you’d like to see?”. When you notice someone looking at a particular piece, simply hand it to them. If you sell wearable crafts like jewelry or scarves, keep a mirror in your booth and invite and encourage attendees to try things on. Engage them in conversation about how your pieces are created and where your inspiration comes from. The longer they spend in your space, the more likely it is that they will purchase.
The difference between a handcrafted piece and mass produced items is the human-ness of handmade so make sure attendees know you as a person and get to touch your work. The next time you exhibit, make it a goal to put a piece of your work in the hands of everyone who stops by your booth. Then let me now how much your sales have increased. See, I told you it was simple.